Starting life out of a little coastal town in the Sunshine Coast, Reece knew he was destined to be more than good and this sparked the passion for something bigger. The idea of Not Necessary came to him in 2023 when thinking of what to call a youtube channel, clothing would be the vehicle to take me to becoming more. From printing out of mom's spare room to learning how to mass produce, his only goal was to stay authentic through the whole process. Everyone wears clothes and if that's not a large enough audience then i don't know what is. He has no desire to fit in and won't stop at any cost to become the biggest clothing brand owner Australia has ever seen.